Discover the best cake show in the world and why every baker, cake decorator and small cake business owner should attend at least one. Cake shows are a brilliant way to learn new cake decorating techniques, meet suppliers, find tools for your baking business and connect with other cake makers. In this guide, I share the top international cake shows and why attending them can help grow your cake business, confidence and creativity.

Learn how to make Fondant Eyeball Cupcakes for Halloween with this easy cupcake decorating tutorial for beginners. Perfect for Halloween cupcake parties, spooky baking classes, cake business orders and themed children’s workshops, this step-by-step guide shows you how to create creepy but cute fondant eyeballs using simple tools and professional cake decorating techniques. Ideal for home bakers, cupcake business owners and anyone teaching Halloween baking workshops.

Find out how using Threads can help grow your cake business and attract more customers. In this post, I share how cake decorators can use Threads for marketing, building engagement and booking more cupcake classes, parties and orders even if you don’t enjoy social media.

Discover how to colour fondant for cake decorating and create soft pastel shades for cupcakes and celebration cakes. In this guide, I’ll show you the best colouring gels to use, how to avoid sticky fondant, and how to mix beautiful pastel tones for a professional finish. Ideal for beginners and cake business owners.

Learn how to use fondant moulds for cake decorating with this beginner-friendly guide. I’ll show you how to stop fondant sticking, which moulds are best for cupcakes and celebration cakes, and how to get clean, professional results every time. Perfect for home bakers, cake business owners and anyone wanting to improve their cake decorating skills.