5 Practical Ways to Boost Your Baking Business Sales in 2025
Simple, actionable tips for small baking businesses in today’s tricky climate.
Let’s be honest—running a small baking business in 2025 isn’t easy! You might have seen my instagram post talking about this exact topic and it seemed to resinate with lots of you! Click Here To See It.
With the rising cost of living, people are watching their spending and luxury treats often come last. But that doesn’t mean your orders have to dry up. You just need to pivot, adapt, and remind people why your bakes are worth it.
Here are 5 practical ways to help generate more sales this year — and why investing in your skills through online classes could be the boost your business needs.
⭐️ 1. Offer Smaller Treat Options
Not everyone can afford a box of 12 cupcakes right now—and they may not need that many either. Offering smaller boxes of 4 or 6 cupcakes makes your product more accessible and less of a “big spend.”
Smaller boxes = smaller commitment = more frequent sales.
💡 TIP: Try bundling mini boxes for gifting or events. These often sell faster than larger sets.
⭐️ 2. Show Up, Even When It’s Quiet
When things slow down, it’s easy to disappear—but that’s the worst thing to do.
Make it part of your weekly routine to:
Post on Instagram, Facebook, TikTok which ever platforms you prefer.
Send a quick email to your customers!
Share a behind-the-scenes snap or a cake you’re proud of
People need regular reminders that you're still baking, still open, and still available to order from.
⭐️ 3. Add Value Without Lowering Prices
Discounting can feel tempting—but instead of reducing prices, add a little extra to make your customers feel special.
Ideas include:
A free cookie with every order
A simple handmade cake topper
A discount on their next order if they tag you in a photo
Small gestures add up to loyal, happy customers.
⭐️ 4. Reconnect With Past Customers
You don’t always need to find new customers—sometimes the best sales come from people who already love your work.
Take 15 minutes to send a friendly message or email to a few previous clients. Something simple like:
“Hi [Name], I hope you’ve been well! I’ve just launched my summer cupcake range and would love to bake for you again.”
Personal, genuine follow-ups often lead to bookings.
⭐️ 5. Bake for the Everyday Moments
Birthdays, promotions, baby showers, exam results—even small wins deserve cake. Remind your audience that cupcakes aren't just for big events—they make the everyday feel special.
💡 Share ideas like:
“Congratulations” cupcakes for GCSE results
Mini cakes for solo celebrations
Thank-you boxes for teachers or neighbours
🍰 Ready to Refresh Your Skills and Get Inspired?
One of the BEST ways to boost your business is by building your skills.
My Online Cupcake Decorating School is packed with over 160 themed classes for every season, celebration, and occasion. Whether you want to master fondant toppers, build a seasonal menu, or add new themes to your offering—there’s a class for you.
✨ Learn at your own pace
✨ Add new services to your menu
✨ Attract more customers with unique, creative designs
You’re Not Behind—You’re Just on Your Own Path
Every baking business is different. And just because it’s slower doesn’t mean you’re failing. You’re still showing up. You’re still trying. And that counts for so much.
If you need a little nudge or fresh direction, I’m here to help.
📞 Book a 1:1 Business Power Hour with me
📚 Or browse my business guides full of tips, templates, and strategy
Let’s keep growing—together.
book your spot today!
Let’s get your baking business moving forward, with clarity and confidence!
